When Olvi gas station in Samara, Russia deemed they have nailed a unique marketing strategy that would drive the unexpected to the petrol station, they weren’t wrong.
For the unexpected surely happened. However, not in a way, Olive station would have wanted to.
The Russian petrol pump, the other day, came up with an interesting idea when it offered free petrol to anybody who comes dressed in a bikini. While the staff would have expected women in a bikini at the fuel station, some men took advantage of the offer and enjoyed the special offer.
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In the pictures, one could see men donning borrowed (obviously) bikinis and queueing at the station to get their gas tankers full.
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Indeed, some people went a little extra a paired the bikini with heels. Not the worst idea I tell you.
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The unique publicity stunt by the petrol station surely garnered much attention although it lasted for only three hours.
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And thankfully, the marketing strategy didn’t fail completely as the station also witnessed what they would have expected in the first place – women in bikini. Or surely someone was going to lose their job.
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Netizens from across the web welcomed the unique idea besides ensuring they laugh out loud.
Pictures Source